If you ever wondered what people in America spend on the Easter holiday;
there is a group that surveys it. Take a read below for a synopsis and
follow the link for their full report!
According to the National Retail Federation (NRF),* Americans will make some Easter purchases, and do so in amounts larger than last year's spending. According to the National Retail Federation’s annual Easter Spending Survey conducted by Prosper Insights and Analytics, spending for the holiday was expected to reach $19 billion in 2018. There is no official prediction from them yet on 2019 spending, but it seems likly to increase. Back in 2013, the NRF said that the average person spent $145.12 on candies, decorations, clothing and food. In 2018, the spend was an average of $150 per person;.. That was the highest level in the 13 years the survey has been conducted and up significantly over 2015's $140.62 per person and $16.4 billion total. See the chart here.
The NRF's Easter study is typically conducted in ealy March each year and published long after Easter, which makes it retrospective. We use their data, plus our more current traffic analysis to make our current year predictions. We saw dramatic increases year over year from 2009 until 2013, then big decrease in 2015, followed by steady increases since.
So, we expect 2019 to be around $19.5 billion, and an average spend of around $156 per person .
Altogether, averaging the 2017/2018 numbers from the NRF survey; it breaks down like this:
Footnotes: TheNRF polls almost 8,000 consumers, and say their analysis has a margin of error of plus or minus 1.1 percentage points.